Graphic design and art direction.

Well, hi, I'm glad you're here. This a collection of my work. Over twenty years of design, art direction, video and photography for brands, products and the people who build them.

Brand identityVisual systems, guidelines Art directionConcept through final art Print & digitalPackaging, web, presentations Video & photoConcept through finished files

Video

V7: Great Gear For AllBrand video

V7 MW600BT Bluetooth MouseProduct video

Provenue Exchange ConferenceEvent opener

Websites

Homepage of v7world.com with a curved display showing a colorful abstract swirl — **V7: v7world.com**Website

V7 Education Solutions page with a teacher standing in front of a classroom of students — **V7: Education Solutions**Website

ProVenue by Tickets.com homepage with the headline Experience Is Yours over a black and white photo of a smiling theater-goer — **ProVenue by Tickets.com**Website

Homepage of npauctions.com showing rows of motorcycles at auction — **National Powersport Auctions**Website

Homepage of christylemire.com with a portrait of the writer and film critic and a bold welcome headline — **Christy Lemire**Website

Homepage of sandycohen.net with the headline Reboot Your Brain over an illustration of scientists around a brain — **Sandy Cohen**Website

Print & packaging

Printed V7 catalog cover reading Great Gear for All, showing a wireless mouse, headphones and an orange backpack — **V7 Catalog: Great Gear for All**Print

Inside spread of the V7 catalog showing monitors, mounts and privacy filters on a blue and white layout — **V7 Catalog: Monitors, Mounts and Privacy Filters**Print

Retail box for a V7 wireless keyboard and mouse set lying on a wood floor — **V7 Keyboard and Mouse Packaging**Packaging

Two V7 boxes with a black keyboard and mouse visible through the front window — **V7 Bluetooth Desktop Set Packaging**Packaging

Two Gateway notebook battery retail packages with green accents on a dark background — **Gateway Notebook Batteries**Packaging

Brochure for the Vancouver 2010 Winter Games with a skier illustration and a blue contacts panel — **Vancouver 2010: Experience Vancouver**Brochure

Dark blue brochure page headed Packages with sport pictograms across the bottom — **Vancouver 2010: Hospitality Packages**Brochure

Tickets.com case study page with a red title bar and baseball team logos — **Tickets.com: Uptix Case Study**Sales collateral

Email & campaigns

Email promoting a Dave Matthews Band concert, with a black and white band photo and a red heading — **Dave Matthews Band**Email design

Pink and purple email inviting clients to ProVenue Exchange in Las Vegas, April 28 to May 1, 2014 — **ProVenue Exchange 2014**Email design

Tall invitation email with waterfront city photos and a You Are Invited header — **Executive Summit Invitation**Email design

Save the date email with a city skyline photo and a green urgent stamp — **Executive Summit: Save the Date**Email design

Logos & identity

ProVenueLogo

MyFlourChild.comLogo

Sandy's Fine Food & EateryLogo

Strategic Robotic Systems: Brand Guidelines

A complete identity system for a subsea robotics company: logo family, color, type, a brand pattern, and templates for presentations, manuals and data sheets.

Brand Guidelines: CoverStrategic Robotic Systems

Primary LogoHorizontal and reverse

Secondary LogoVertical and reverse

Alternate Logo: BadgeSocial, favicon, hardware

FUSION Logo SystemProduct lockups

Color palette page with black, charcoal, grey and SRS red swatches and their values — **Color Palette**Black, charcoal, grey, SRS red

Typography page showing Titillium Web and Open Sans specimens — **Typography**Titillium Web and Open Sans

SupergraphicBrand pattern

Three sample slides using the SRS template with red accent bars — **Presentation Template**Design example

FUSION operator's manual cover, annex manual cover and an inside page with a labeled vehicle photo — **User Manual Templates**Design example

Two-page FUSION data sheet with an underwater vehicle photo and a specifications table — **Data Sheet**Design example

V7: Brand Style Guide

The guide that keeps V7 consistent worldwide: logo rules, type, and a packaging system that spans retail boxes, hangtags, polybags and shipping cartons.

Brand Style Guide v2.0Cover

Typography page showing Myriad Pro regular, semi-bold, condensed and bold condensed specimens — **Typography**Myriad Pro family

Logo GuidelinesClear space and color

Logo on ProductOne-color applications

Flat dieline layout of a blue and white retail box for a wireless optical mouse — **Packaging: Color Box Type A**Retail system

Flat dieline layout of a retail box for a wireless mobile optical mouse with multilingual copy panel — **Packaging: Color Box Type B**Retail system

Front and back of a blue die-cut hangtag for a 15.6 inch laptop case — **Packaging: Hangtag**Softgoods

Polybag layout with blue triangles and a grey sticker label for an ethernet cable — **Packaging: Polybag and Sticker**Cables

Brown shipping carton dieline with a full color label for a sit-stand desktop workstation — **Packaging: Brown Box and Color Label**Shipping cartons

About Me

Fine art was my foundation. Craft has shaped everything since.

Before I learned branding and marketing, I learned to look: composition, color, proportion, and why one small change makes a whole piece feel right. That training goes into everything I make, whether it's a logo, a catalog, a package or a short video.

I love the process, from the first rough idea to the last file out the door, and twenty years in, the results still show it.

Brand identity & visual systems100%
Art direction100%
Print & packaging100%
Digital & presentation design100%
Video production100%
Photography100%

Rich Cohen in a dark cap looking up at a blue sky, with a river and terraced vineyard hills behind him and a wine glass in the foreground

Let’s make something good.

Send me the brief, the napkin sketch, or just the problem. I’ll take it from there.

rich@cohencreations.com

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